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Chemical
marketers who ignore public relations as a tool to build business miss
big opportunities in today's highly competitive marketplace. The strategies
presented in this article, which appeared in European Coatings Journal,
can help companies broaden their effectiveness locally, nationally and
internationally through cost-effective P.R.
This emerging marketplace for the chemical industry contains many companies
alert to marketing opportunities. It is certain that this technology
is fast becoming an important source for information for the entire
chemical industry. This article, which ran in European Coatings Journal
will help small business to compete with larger companies.
How can paint and coatings manufacturers increase the productivity
of their sales agents? This article, which appeared in Paint & Coatings
Industry, explains the financial and management commitment the producer
must make to support the agents' field sales efforts to produce gains
in effectiveness.
How should European companies approach the U.S. market? This article,
which ran in European Plastics News, sets out the obstacles to success
and describes how to overcome them.
Many of us wait until the week prior to a trade show to make plans
for the event. But by beginning your planning earlier, you can enjoy
a higher return on your investment. This piece from European Coatings
Journal will help you focus on the key elements that are important in
planning your participation at your next trade show.
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